While the pandemic has shaken many sectors of the economy, it has also brought a positive balance to others. This is the case with the sale and import of wines which practically doubled between April and August this year.
According to data from the Ministry of Development, it jumped from US$21.2 million to US$40.4 million.
At the same time, in the comparison between the first quarters of 2019 and 2020, wine consumption in Brazilian homes grew 10.9% (source: Ideal Consulting).
The increase in imports is led by wholesalers and online sales companies.
"Due to the high legal and quality requirements, the wholesalers specialized in wine are the companies that import the most, distributing to supermarkets and wineries that operate in retail and serve the final consumer," says Paulo Henrique Glislere, import operations supervisor and drinks import specialist at Grupo Pinho.
"The companies that operate through wine e-commerce are already among the largest importers of wine in Brazil. Now, they have gained even more space within the period of social isolation", he reinforces.
The wines most imported by Brazilians come from partners in South America, led by Chile and Argentina.
In 2019, more than half of the wines that crossed the borders of Brazil came from these two countries. Following are Portugal, France, Italy and Spain, totaling 40% more of the total wines imported in the year.
An important detail:
According to Glislere, practically all wines (98%) are transported by ships or by trailers across borders.
In the last five years, the main entry points were the Port of Santos (SP) and the region of Uruguaiana, (RS).
The quality requirements for wine imports are high. The reason is that because it is a product of human consumption, it directly involves the health and safety of the consumer.
Therefore, the product needs to undergo analysis in the country of origin and its marketing is only authorized after further analysis and certification in Brazil, by a laboratory accredited and authorized by the Ministry of Agriculture.
However, marketing occurs only if all quality requirements and parameters are met, as well as their labelling according to national standards.
In addition, there are variables involved in the classification used by wine imports and trade in Brazil and worldwide. Examples: grape type, sugar content and color.
"The type of wine varies mainly by alcohol content, raw materials and species of grape used, in addition to variations in the production process of the beverage. The wines are also classified by their color and sugar content, being white, rosé and red; dry, demi dry and soft".
Precisely because of these details, wine import operations are quite complex.
This is due to both the bureaucratic and the taxation aspects. And in this respect, demand for the services of companies specialized in logistics and customs management has also increased.
With this in mind, Academia Pinho, the educational arm of the Pine Group, is launching an online course on the subject in the coming weeks.
Created so that wine importers' professionals can buy and receive more safely the product they will deliver to consumers.