The importation process is extremely complex and can be disastrous if not conducted exactly according to the requirements of the inspection agencies and their vast legislation. Without due care, instead of increasing revenues and improving production costs, for example, the company/brand runs serious risks of losing money with importation, even leading to the unfeasibility of any action plan.
As incredible as it may sound, the loss of money can be felt before you even start an import process, so that is the first point we will address in this post.
For the unwary, the simple fact of shipping goods destined for Brazil without the proper import license will result in a fine equivalent to 30% of the import value.
The correct selection of the product's tax classification is another extremely important point for the success of your import.
Using an incorrect tax classification will result in a parameterised process in the customs conference channel.
Just for you to have a base, a process with incorrect classification will be penalized with a fine of 1% of the customs value of your goods, added to the collection of the tax difference with an ex-officio fine of 75% of the value of this tax difference.
Another point of attention that makes many companies lose money with imports.
Any customs infraction will result in an increase in your storage costs. Depending on the seriousness of the infraction and time to correct, the amounts of the fines can be astronomical.
This, added to the fines imposed on imports, will probably make any business unviable.
Among many other import traps, we cannot fail to mention the famous demurrage, also known as "container demurrage".
That is a very easy way to lose money on your import.
When the importer exceeds the period of 30 days in possession of a container, demurrage is charged. This is a fine resulting from the delay in vacating the container.
Many times, the importer does not pay attention to the deadline negotiated with the shipowner for the return of the container and ends up being surprised by very high amounts, which can reach the figures of a few hundred dollars per day of delay.
It is important to emphasize that the demurrage charge has a legal provision in the Brazilian Commercial Code and must be foreseen in the contract. If there is no contractual provision, it cannot be applied.
Foreign Trade is not for amateurs!
Every import process requires attention, professionalism and a lot of experience, since the responsibility is huge. As we showed above, any mistake can end with the viability of a business.
Precisely because of that, thinking about all these traps and terrible ways of losing money with importing, along the history of Pinho Group, we developed a work methodology focused on importing safety.
Before thinking about importing, study, research and invest in good partners throughout the import process. Your business will thank you!